Dell has launched a web site targeted to women called “Della.” It pretty much shows thin, attractive, racially diverse, empowered women giggling over their Lattes while surfing the Internet in their stylish new computers. Under Technical Advice the web site informs these empowered women that computers can be used for more than e-mail. You can use your computer to find fabulous recipes! And you can buy a computer with a color that matches your shoes! OMG!!!!
I checked with my daughter who is a Chemical Engineering major and she agrees that such a web site is offensive on many levels.