Thursday, March 8, 2012

Kony 2012 - The Solution

Decided to do Friday's video a day early! This Kony 2012 video is all the rage with the celebrities. So I thought I would jump on the trendy fad and give my perspective. However, unlike others, I offer real solutions!


  1. Couldn't summon up the willpower to get through the vid. Lots of TNB I assume. Saw a lifetime's worth of that when I lived in London.

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  3. in the kony vid someone farts at 29:12. why?

  4. "A phony youth movement – Kony 2012 – is being used as a propaganda operations to promote US military intervention and instigate regime change in several African nations.


    This is the first large-scale campaign to mobilize social medialites to aggregate public support for what would otherwise be, controversial pro-intervention US foreign policy. The production relies on highly charged and often unrelated emotional triggers, which ultimately rely on the viewers sense of compassion in tandem with a lack of prior information on the subject to produce a desired result – explicitly, the villainous mythification of Kony and the mainstream acceptance of US presence in Africa through a proposed archipelago of AFRICOM military bases in the region.

    The production targets an age group between thirteen and twenty-one, and uses a level of academic vocabulary appropriate for a young adult audience with a limited attention span; the narrator at one point even insists the viewer pay attention. The viewer is encouraged to form an emotional connection to Russell, as we witness unrelated footage of his child’s birth.

    The viewer is then subsequently associated with Russell’s role as a nurturer to his young son, before shifting to scenes of Russell nurturing the Ugandan child soldier, Jacob. Russell is shown prophetically pledging to stop the LRA to the traumatized and crying young boy. The intimate portrayal of emotion in these scenes work to further incite a reactionary response from the viewer, towards the preordained conclusion suggested in the narrative – a mass mobilization of support for the US military in their efforts to stop Jacob’s source of trauma. Bernays’ would be beside himself.

    KONY 2012 is produced like any other sleek marketing campaign – instead of stimulating elements of self-satisfaction like advertisers would do to promote a product, US military intervention is justified to end an atrocious humanitarian catastrophe. The film also plays on an underlying theme of the White Man’s Burden, a notion that persons of European descent inherit a quality of guilt for their ancestors’ inclination for slavery and colonialism, requiring an activist response to finally correct the situation by 'saving Africa.' "