Saturday, May 2, 2015
McDonald's Embraces Diversity, Loses Revenue
A few years ago, McDonald's decided that its #1 goal was to pander to the black race. Why any corporation would want to pander to a specific race seems odd to me. After all, doesn't McDonald's also want White, Hispanic and Asian customers? Yet, the only race given such preferential treatment is people of African descent. McDonald's does not celebrate 365White or 365Jew (that would be racist!). But McDonald's has a special program to reach out to Blacks.
Yet, despite this out reach to "diversity", McDonald's has been losing revenue. Weird. I thought "diversity" was a winning strategy!