Thursday, August 17, 2017

The Alt Right - What went wrong?

Initially the Alt Right was a broad coalition of people who rejected mainstream conservatism. However, the movement was not involved with the old school 14/88 White Nationalism. It was fundamentally identity politics for our people without the neo-nazi baggage.

I published an article on January 5, 2016 that explained my vision of the Alt Right.

Sadly, the movement was co-opted by the Hollywood Nazis once Richard Spencer aligned with the Daily Stormer after the infamous "Heilgate".  I warned Richard about the dangers of associating with these Hollywood Nazis privately and in a video response to him. But he insisted on doing a podcast with Anglin the week after Heilgate.

At that time, The Right Stuff (TRS) also aligned with the Daily Stormer. Weev was involved with their web site administration and Anglin was a frequent guest. Based on that I knew it was impossible to rehabilitate the brand, so I ceased to call myself Alt Right.

The establishment has now used Charlottesville as an excuse to shut down anything remotely associated to the Alt Right. We are now witnessing Soviet tier censorship and clamp down on dissent.

Sunday, August 13, 2017

Charlottesville Thoughts

CHARLOTTESVILLE, VA – Attorney General Jeff Sessions issued a statement Saturday indicating a federal investigation has been opened into the events surrounding the “Unite the Right” rally in Charlottesville, Virginia.

Saturday, August 12, 2017

We will not be replaced

The original goal of UniteTheRight was to protest the destruction of our monuments and history. After the Civil War, General Lee was recognized and respected by Americans, North and South, as a great American. We put that horrible war behind us and united as a nation. Now certain groups want to tear down monuments to Robert E. Lee. They want to desecrate the graves of our ancestors.

Hate groups, such as the ADL, despise everything that is White and Christian. Their goal is to ethnically cleanse this nation of the people who created this country. They censor our speech, enact employment discrimination laws and teach our children to hate their heritage. If you dare to object, they seek to blacklist you and destroy you financially. I have no doubt that they would like to recreate concentration camps for dissidents as they did in the Soviet Union.

Of course, this same group supports making it ILLEGAL for Americans to boycott their ethnic nationalist state.


The game has changed. This is now more than us just preserving our monuments. This is about us fighting for our nation.

They may kill us. But we are no longer going to submit to their tyranny.

Wednesday, August 9, 2017

James Damore - And Yet It Moves

I was honored to be a speaker at a private conference near Toronto, Canada. Most of the attendees were university age students. The goal was to discuss ideas that are now forbidden within the establishment.

Ironically, as I was speaking, James Damore was fired from Google for writing an essay that discussed why women might be represented lower in engineering than in other professions. Based on watching his interviews. James politically seems to be a Left Libertarian who thinks increased diversity is a GOOD thing. However, he argued that blaming it all on the "evil White male patriarchy" might be a tad too simplistic and other ideas should be explored. He also warned that Google was becoming an "echo chamber" that did not allow opposing ideas.

His echo chamber assumption was proved correct as Damore was fired for stating his opinion.

Friday, August 4, 2017

Why we need Free Speech

I will be traveling on Saturday to attend a private forum on Sunday. The event will discuss various issues that are in the news - Free Speech, immigration, trade and foreign relations. Several university professors will be speaking. And I am honored to also be a speaker. My travel was 100% paid for by the organizers of this event.

The event is not that radical but, sadly, we live in a society that is now trying to silence all dissent through censorship, economic terrorism and even physical violence. As such, I will not reveal the location until after the event.

My next video will be on Wednesday. Have a good weekend!

Wednesday, August 2, 2017

ADL to censor videos

My last video made the point that it is a waste of time to debate the Left. The announcement by YouTube to have the ADL as official censors of speech proves my point.

Leftists can no longer win the argument so they are resorting to violence. Restricting political speech is a form of violence and justifies self-defense. If you are not able to debate a subject, the only option left is violence.

So it goes.

Monday, July 31, 2017

Do Not Debate the Left

Over time I have started to realize that debate and reason are only valuable when the other person desires the same basic outcome. For example, two Hungarians that love Hungary can vigorously debate policy, and such is healthy. But if one of the Hungarians wants to destroy the Hungarian people and culture, debate is pointless.

The Left has been pretty explicit in their goal to eliminate "whiteness". As such, the debate is no longer over economic policy or environmental policy, but it is over our very existence.  With such a situation, we cannot engage in debate. To do so only shows weakness.

Saturday, July 29, 2017

Trump - Making Testosterone Great Again

As our society has become feminized, Trump's behavior seems incomprehensible to people on both the Left and the Right. We are used to people like Hillary or Jeb who are always smiling but are bitter and plotting behind the scenes. Trump is a throw back to the masculinity that got in your face during conflict.

Below is a video that gives us a glimpse of Trump's management style. Yeah, I know the following was a TV show, but the reality of his personality can be seen.

The article below states that one of the reasons Trump fired Reince Priebus was that he would not defend himself. "The Mooch" publicly attacked Priebus and Priebus was too big of a pussy to fight back. Trump did not want such a man on his team.

Thursday, July 27, 2017

Trump bans transgender from the military

MASH was a famous 70s sitcom based during the Korean War. One of the running jokes in the show was a character named corporal Klinger who attempted to get kicked out of the army by dressing as a woman. Back then it was understood that men who pretended to be women were mentally ill, and the army would kick you out under the "Section 8" clause. It did not work for poor corporal Klinger, as everyone knew he was faking mental illness.

Fast forward to 2017 and now transvestites are hailed as the ultimate symbol of America. A man cutting off his penis and being sodomized by another man is the highest "American value".  This is how far we have fallen as a nation.

Fewer than 20 years ago, both Obama and Hillary Clinton were opposed to gay marriage. Now supporting the LGBTQ agenda is mandatory. If you want to virtual signal, dress your little boy up as a girl and you will be hailed as "courageous."

As such, when Trump banned trannies from the military it created screams of rage from the Left. Banning sexual deviants is AGAINST OUR SACRED AMERICAN VALUES!

Enjoy it while it lasts. We are now past Weimar Germany territory in corruption. Without moral constraints a civilization will fall - no exceptions. The only question now is what will take its place?

Tuesday, July 25, 2017

The Legacy of Dunkirk

Christopher Nolan's Dunkirk is a movie about the famous British retreat from France during World War 2.  Although I suppose I should use quotes around the word "famous" as most younger people today have little knowledge of WW2 except for the Holocaust. I doubt that one in a hundred Americans under the age of 30 knew what Dunkirk was before this movie was released.

Dunkirk represented a humiliating defeat for the British. The Germans easily defeated France and had trapped the British army against the sea. If Hitler followed the advice of his generals, the German tanks would have rolled in and destroyed the British army. In political terms, this would have forced the British to sue for peace and have ended the war.

Hitler choose not to attack the trapped British (except for air strikes). His reasoning was that he had nothing against the British and he thought by sparing these lives he would be seen as a "good guy" and the British would quickly come to terms. Obviously, Hitler was wrong and this had disastrous consequences that we still feel today.

To be fair, there are typically more than one reason for a decision, and this was the case at Dunkirk. Dunkirk was at the extreme range limit for the Luftwaffe. And there was some confusing if the British really were fleeing, or if they planned to use Dunkirk as a beachhead for a counter attack. These factors could have also influenced Hitler's decision to halt the tanks. He did not want to rush into battle unprepared.

Nevertheless, this bad decision by Hitler was one of many throughout the war. Invading Poland was . the height of recklessness as Germany and France made it (somewhat) clear that such would mean war.  And as Hitler wrote about how the Soviet Union would eventually be the enemy, he was putting Germany, yet again, in a hopeless two front war.  Yes, he probably had the moral justification concerning Danzig. But that is probably of little comfort to the Germans, and other Europeans, that are now losing their own homelands as a consequence of Hitler's poor judgment.

Even if the modern 14/88 crowd is correct that Hitler was a righteous man and had good intentions, there is no escaping that his actions created a disaster for our people. Hitler's recklessness and poor judgment are not traits that we should admire and seek to emulate.

A leader has a terrible responsibility to act prudent and responsibly. Hitler did neither.

Wednesday, July 19, 2017

ADL targets Mike Cernovich and Gavin Mcinnes

The SPLC and the ADL are two organization that were formed to fight defamation and violent hate crimes. The popular image was that of the SPLC fighting the KKK from harassing Africans in the South. Or the ADL defending the small Jewish business owner from neo-nazi intimidation and defamation.

However, over time, these two groups have simply become Marxist organizations that use slander and defamation in an attempt to silence political views.  They do this is by placing individuals on "hate lists." The sad thing is that the mainstream media validates the SPLC and the ADL as a serious source. As such, if you get on a "hate list" you quickly find that you are blacklisted from employment and other activities.

We also have evidence that the ADL and SPLC audience is inherently violent and has used these "hate lists" as a target guide for political murder.

The SPLC "hate map" was directly responsible for a shooting at the Christian Family Research Center:

More recently, James Hodgkinson, the gunman who shot congressman Steve Scalise had a "hit list" that looked to be inspired from the SPLC. James Hodgkinson was a Leftist who followed the SPLC on Facebook.

If a White organization published a "list" of Jews demonizing them as hateful enemies, and if their followers then attempted to kill these Jews, it would spark a national outrage. The FBI would investigate and such groups would face potential RICO charges as well as Civil Rights violations.

The good news is that as the SPLC and ADL starts to call the most reasonable and mild people "NAZIS" and "WHITE SUPREMACISTS" it chips away at their credibility. Some of the mainstream media such as Tucker Carlson and National Review are starting to doubt the integrity of these groups.

Personally, I am on the SPLC's "Hate List" as a "white nationalist" despite the fact I have done multiple videos explaining why I am opposed to White Nationalism. But facts don't matter to these organizations. They don't like my political views, so these huge organizations that are worth millions, think it is fine to defame and smear individual Americas.

Monday, July 17, 2017

Is Speech Violence?

The enemies of liberty are always creating interesting arguments. Lisa Barrett wrote an opinion piece for the NY Times arguing that speech can be violence. She used Milo as an example of someone that is "hateful" and should not be allowed to speak. She claims that when people such as Milo speak they can cause physical stress in people which can cause them health issues.

Of course, I doubt Miss Barrett would like *her* speech censored by people claiming *her* speech is violence. Oh, no! She is very much for free speech and health debate as long as *she* approves.

Saturday, July 15, 2017


One of my favorite bands in Stray From The Path. In their recent CD, they took a risk, and attacked and advocated violence against people who identify as Alt Right. This is a throw back to the old bands who had the "Fuck you" attitude toward the establishment.

Speech is “free” but it comes with a price 
And if you’re speaking out some bullshit I'll give you advice 
Hit 'em with a left a left and a right 
Got 'em dropping like flies with the stars in their eyes 

The best way to attack "fascism" is to physically attack those who hold a different opinion than you.

Sadly, our toxic culture of White Supremacy is not responding well to this brave video.

Thursday, July 13, 2017

We need more Paul less Sigmund

YouTube made the news the other day from promoting a video in which adults explain masturbation to little children.

I won't link to the video because I don't want to provide views and ad revenue to people who are sexually molesting children. And, yes, discussing graphic sexual contact to children is criminal, as Anthony Weiner discovered.

However, this slide into degeneracy is not new. Ten years ago the German government promoted this:

This is a part of a larger effort to deconstruct Christian morality in the West. This effort was primarily started by Sigmund Freud over 100 years ago.

Freud believed that removing sexual barriers would helped cure mankind of neuroses. Freud saw himself as being on a messianic mission to the gentiles.

But what does a culture look like that has no sexual restraints? Probably the most extreme example was the Aborigine culture in Australia and New Guinea. Below is an account of such a culture:

"Malinowski reports watching the widespread sucking of genitals and intercourse between children in Melanesia, encouraged by parents, so that most girls are raped by the time they are seven years old.40 New Guinea fathers rarely care for their little children, but when they do they mainly fondle their genitals, using the child as a breast-object “because they say they get sexually aroused when they watch them nurse.”4"

It seems that sexually liberation does not bring happiness, but death.

Another Jew who was a missionary to the gentiles had a radically different notion to sex. The Apostle Paul believed that women had more worth than being just sexual toys that could be shared among men. This was a radical notion.

As Kruger writes, "While it was not unusual for Roman citizens to have multiple sexual partners, homosexual encounters, and engagement with temple prostitutes, Christians stood out precisely because they refused to engage in these practices."

As future generations attempt to recover from the ruins of Sigmund, they should look to the teachings of Paul to help restore Western Civilization.

Tuesday, July 11, 2017

Africa's population explosion

President Macron made the obvious comment that Nigerian woman having 7 or 8 babies is probably not good for civilization if they can't even support one child. Years ago, such a high birth rate was not an issue as nature, through starvation and disease, kept the African population in check. But now that Europeans feed and provide medicine to Africa, the population has exploded. And many of the Africans are swarming to Europe.

Of course, suggesting Africans have fewer children has enraged the Left. It is fine to demand that White women have fewer babies. But it is "racist" and "hate" to suggest African women do the same.

Sunday, July 9, 2017

Ivanka and Melania and the G20 Summit

The G-20 summit seems to have been a success for Trump. He was able to obtain a cease fire in Syria in his meetings with Putin. Now we just have to hope ISIS does not do another chemical false flag attack that causes Ivanka to cry.

And Ivanka is still an issue. She sat in for Trump during some of the meetings, which was inappropriate. She is not an elected official and she lacks the basic experience. That she is a "young and pretty" face is not enough. We need to show we tale this more seriously than using a President's child in such a manner. I know that we on the Right would be pissed if President Hillary used Chelsea in such a manner.

However, Melania has been a breath of fresh air. She has been dignified. She has also not attempted to interfere with politics. She knows he is the wife, not the co-president.

Friday, July 7, 2017

The State of Science Fiction

The current state of science fiction is a disaster. The mainstream choices are either comic books (e.g., Star Wars) or politically correct women's porn (If You Were A Dinosaur, My Love.) Where are the authors such as Isaac Asimov or Arthur C. Clarke? Well, if they were alive today it is doubtful that such men could get a mainstream publishing contract due to their race and sex.

However, fortunately the gatekeepers no longer have a stranglehold over the industry due to the ease of self-publishing.  Many independent authors are doing interesting work that does not involved transgendered Werewolves in outer space.

Once such author is John Clemmer. His novel is one of the few "hard" science fiction novels I have read recently.

A summary of his original novel. The Way of the Dhin,  is below:

This book can be downloaded from Amazon for only $4. A great deal.

He has since release a sequel call "The Power of the Dhin". It enough people nominate it, Amazon will publish it and help promote it. It only takes one click to nominate it, and if his book is published by Amazon, you will get a free copy.

Thursday, July 6, 2017

The Legitimacy of a Nation

Rebekah Suzanne

The heart of Nationalism

At midnight, every year, I am reminded of a document written over 200 years ago. The successive booms, neighbors illegally shooting off fireworks within the city limits, remind me of the importance of this document; the Declaration of Independence.  In Pat Buchanan’s article “Is America Still a Nation” he argues rather simply but intellectually that the nation our Founders founded is no longer the nation we live in. When did it change?
The Declaration of Independence is a beautiful document. The document eloquently states and bravely argues the legitimacy of an independent American government. But what makes a government legitimate? The document states “That to secure these rights,” (unalienable rights, among which are life, liberty and the pursuit of happiness) “governments are instituted among men, deriving their just powers from the consent of the governed,”
So the right of the government comes from the consent of the people. Yet at the beginning of the document it clearly states that the United States is “one people”.
If you look up the word “nation” you will find that it comes from the Latin root meaning birth. If you dig deeper you find that the nominative form of the root means “birth, origin; breed, stock, kind, species; race of people, tribe”. Therefore a nation is traditionally defined as one race or tribe of people-coming from a common ancestor. Under that definition the United States of America is not a nation but rather hundreds of nations confined to a single geographic area.
This is the problem Nationalists face within the United States. While we want a strong, independent nation, we are constantly facing the stark reality that our nation is not legitimate.
Looking at history we are then left with the uncomfortable realization that while we have done our best to demonize Germany in the First World War and the Second World War that does not change the fact that Germany was a legitimate government. In fact, we have been fighting wars all around the world against legitimate governments.
Who made the United States supreme judge and jury of the world? It’s like an illegitimate child killing off all legitimate children to prove they are the only descendant of their father.

You could argue all day long about the reasons our nation is seeing economic and moral decay; the answer is clear, our diversity is diluting our moral compass. When we become the nation of everyone, we become the nation of no one.  This is why it is the heart of nationalism to defend the interests of the race that you come from. Nationalism is not just for white people. Nationalism is for each group of people to the inalienable right of self-determination. This is why I love the Declaration of Independence. It is the reminder that our nation was founded on Nationalist principles, something that we have strayed from, but is none the less at the core of what it means to be an American.  

Wednesday, July 5, 2017

CNN Blackmails Trump Wrestling Meme Creator

CNN tracked down the creator of the Trump wrestling meme and threatened to dox him unless he changed his behavior. This is technically a felony.

Below is CNN bragging about tracking down the man who created the meme that hurt their feelings.

 And here is the CNN producer threatening to dox the man unless he changed his behavior and stopped posting "ugly" memes on social media. This is an admission of blackmail and and of committing a felony. 

Per below, it seems that were unhappy with other speech from this man. Hence their motivation to illegally silence him with threats.

Allegedly the man posted this meme.

Many would find that distasteful. But CNN seems to be OK with engaging in identity politics when it comes to White men.

Tuesday, July 4, 2017

RAMZPAUL Teaches Gender Studies

I am pretty libertarian when it comes to your own personal life. If you want to pretend to be Napoleon or  Marie Antoinette, I don't care. But don't force me to play a part in your mental illness. And DO NOT damage a baby.

Sunday, July 2, 2017

Illinois is bankrupt - judges orders payments anyway

The failure of socialism continues. 

In this case it is the state of Illinois. Illinois is a deep blue state (I.e., Democrat controlled)  that has been very "progressive" in providing lavish pensions to state workers.  The majority of the state is fairly conservative except for the largest city – Chicago. And based on its size, Chicago calls the shots in Illinois. 

Unfortunately, Chicago is a failed city. While Chicago has a long history of being corrupt, much of the city is now basically a war zone thanks to "diversity." And this diversity demands more and more from the taxpayers. 

As the taxes have risen in Illinois, many business and people have made the rational decision to relocate to nice states.  After all, why pay extremely high taxes for the privilege of living in a diversity war zone? 

This migration of productive people has resulted in a worsening of the economic situation. If Illinois should raise taxes again, this will only force more people out of the state resulting in lower tax revenue.  A vicious cycle has begun. 

The other option is to cut spending, but that won't happen as the parasites will continue to vote to get their "gimmes."  

As such, Illinois is in a stalemate. The state has not had a budget in three years. And now some judge is ordering Illinois to pay. But Illinois does not have any money. So how will this judge enforce her ruling? Attempt to arrest the governor

Friday, June 30, 2017

PawGate - Man sent to jail for Pug's salute

A man in Scotland was jailed for teaching his girlfriend's pug to do a Nazi salute.  The U.K. at this point in an Orwellian nightmare.  

Britain currently has the same level of freedom as North Korea.  And, no, this is not Fake News. I realize that this sounds like something out of The Onion. But you can literally go to jail in Scotland for teaching your dog tricks. 

People laugh at the concept of the "slippery slope",  but I have observed that it is true. Once you claim it is OK to make certain thoughts and speech illegal, there  is no end to what is deemed offensive. I have no doubt that having a Christian cross will one day be considered "hate" in the U.K.  

Wednesday, June 28, 2017

The Emperor’s New Clothes

Rebekah Suzanne

But why is he naked?

Hans Christian Anderson, author of The Ugly Duckling, The Little Mermaid, Thumbelina, is the author of one of my favorite stories: The Emperor’s New Clothes.
The story is about an Emperor who hires weavers to create the most beautiful fabric ever made. The weavers, who are actually con men, convince the Emperor that the fabric has magical properties making it invisible to anyone who is either stupid or not fit for his or her office. At each of the subsequent fittings the nobles lie to the King about the beauty of the garment because they are absolutely terrified he will think they are idiots and unfit for their positions. The lie continues on and on until finally one day the Emperor is parading his new clothes in public and a little girl standing with her father states the unspoken truth: “But he has nothing on at all.” The innocence of the child and the lack of her position convince the crowd that the Emperor is in fact naked.
There are days when I read the news and I feel like the little girl in the crowd. When the heroes of the media are men dressed up as women, praised for being morally superior to everyone else, I am left wondering; do clothes, makeup and plastic surgery really change a person’s gender at a chromosomal level? Where is the biological backing in that? Does surgically modifying one's genitals change what a single thread of their DNA screams? Everyone sees it but no one will say it: The Emperor is naked.
No one cares if a black cop kills a white man but the second a white cop kills a black man the black community starts burning down their own neighborhoods. If black lives really mattered to them then why is black on black crime so prevalent? Why is black on white hate crime disproportionately high yet whites are to blame? The answer is simple; the Emperor is naked.
What about the thousands of illegal immigrant men pouring into Europe, raping women and children? In previously peaceful cities these men have created violent “no go” zones that leave city residents unprotected by the police. These immigrants subscribe to a violent ideology that calls for the systematic murder of Jews and Christians and calls for a blatant disregard for the rule of law. Yet each time one of these illegals blow themselves up in a crowded room or mercilessly butcher innocent pedestrians the media screams that the perpetrators are the victims. Is it just me, or is the Emperor really naked?

I have gone to school for a long time, faced uncomfortable truths and traveled all over the world yet every time I call out the hypocrisy of the Left’s agenda, I magically become a Nazi, white nationalist, sexist, homophobic, xenophobic, racist, islamophobic, fascist, illiterate, anti-Semitic, uneducated, privileged, misogynist, patriarchal woman. These senseless labels are attached to anyone who opposes the Left’s far reaching goals, regardless of the truth. Truth is truth regardless of personal bias or political agenda. Like the little girl I will not ignore the elephant in the room and I will call a spade a spade, because at the end of the day Emperor is still naked.

Can we move away from identity politics?

Sargon of Akkad has been discussing the importance of moving from identity politics to issue politics. He provides an explanation in this short video. 

But I question if moving away from identity politics is even possible. As humans, we are hard wired to belong to the tribe.  

In a homogeneous country where people share the same ethnicity, religion, language and culture, it is possible to focus more on the issues than on identities. But diversity fractures a society and causes people to look first at identities.  

As such, if we want to move away from identity politics, the answer is nationalism. Within nationalism we share a common identity and debate of the issues is possible. 

Saturday, June 24, 2017

Three Trump girls + Scotch And THIS Happened! I Can’t Believe It!

Not a bad click bait video title!

Lauren Southern made a video in which she was black pilled (discouraged) about the success of the Right-wing movements. It is easy for us on the Right to stay in our echo chambers and overestimate our popularity. But even our most popular videos don’t match the normie video views of fake prank videos, and scantily clad girls bouncing around.

But the truth is 90% of people don’t care at all about politics or ideology. They will simply follow whatever is fashionable to think. One day these people are celebrating homosexuality as the highest value and the next day the same people would celebrate homosexual executions under Sharia Law. They will conform to whoever they perceive is in charge and has power.

But the good news is that 90% of the people have 0 influence in politics or cultural trends. As the majority of these people have an IQ under 100, they are not exactly going to debate the finer points of Nietzsche. They just want to laugh at a video of a man getting hit in the groin with a ball.

The people at the margins (both Left and Right) determine the direction of a country.  As such, being on the margin means we will never have mass appeal of crude entertainment. But such mass appeal is not necessary to make a change.

However, we do need to reach some normies, and the most effective way to do so is through entertainment. The Cultural Marxists realized this when they focused on pushing their message in comedy television shows of the 1970s. Shows such as All in the family, MASH, Mary Tyler Moore Show, were more effective in changing opinions than a thousand thousand speeches from Trotsky, On the Right, we must do the same. But the platform now is the Internet, not television.

“Pretty Up Front”

In many of the industries I worked in the marketing slogan was “pretty up front.” I first heard this when I was a kid in High School working in a restaurant. The managers always put the prettiest girl “up front” as the hostess to the greet the customers. If you were an older woman, or not as attractive, you were expected to work as a waitress or back in the kitchen.

This “pretty up front” tactic was also used in the tech industry for years. Booth babes were used at conventions to attract customers and interest. “Sex Sells” is a marketing truism.

In a similar manner, sex sells for ideology. Below is a gif Rebel Media used for Lauren Southern.  Rebel Media understood this was a more effective way to market Lauren than to post her CV. This was a smart tactic.

However, unlike a Tech Convention, we just can’t have bimbos with no brains to be “up front.” We also need these girls to be smart and articulate. Lauren is both pretty and smart, so she is ideal to put up front. And Lauren is not unique, there are other young women in our movement who are both attractive and intelligent. Lana from Red Ice Radio is one such example.

And this is not “White Knighting” or “Thirst”, it is the cold and calculating reality of how best to market a product or, in our case, an idea.